Dichter, Ernest <br/><br/>
Motivating human behavior / 
Ernest Dichter 
 - New York :  McGraw-Hill ,  1971 
 - xiii, 253p. :  ill. ;  24 cm. 
<br/><br/>Bibliography: p. 243-246. 
<br/><br/><label>ISBN: </label>0070167818 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation (Psychology)<br/>Attitude change
<br/><br/><label>Dewey Class. No.: </label>150  / DIC