Bettinghaus, Erwin P. Persuasive communication / Erwin P. Bettinghaus - New York : Rinehart , 1968 - x, 308p : ill. ; 22 cm. Includes bibliographical references and index. ISBN: 0030665701 Subjects--Topical Terms: Persuasive communicationSocial psychology Dewey Class. No.: 302.24 / BET