Borden, Neil H. <br/><br/>
The economic effects of advertising / 
Neil H. Borden 
 - Chicago :  R.D. Irwin ,  1947 
 - xl, 988p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business administration<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658  / BOR