Bernhardt, Kenneth L. <br/><br/>
Cases in marketing management / 
Thomas C. Kinnear & Thomas C. Kinnear 
 - Texas :  Business Publications ,  1981 
 - xix, 732p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256024197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management<br/>Decision making<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658  / BER-2