Consumer market research handbook / 
edited by Robert M. Worcester 
 - London :  McGraw-Hill ,  1972 
 - vii, 686p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>007094234X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and distribution<br/>Marketing research<br/>Consumer economics
<br/><br/><label>Dewey Class. No.: </label>658.8  / WOR