Wentz, Walter B. <br/><br/>
Marketing research :  management and methods / 
Walter B. Wentz 
 - New York :  Harper & Row ,  1972 
 - xii, 598p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0060470070 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and distribution<br/>statistical method<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / WEN