Robicheaux, Robert A. <br/><br/>
Marketing :  contemporary dimensions / 
Robert A. Robicheaux, William M. Pride & O.C. Ferrell 
 - Boston :      Houghton Mifflin ,  1977 
 - xvi, 427p. :  ill. ;  32 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0395250072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and distribution<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ROB