Pride, William M. <br/><br/>
Understanding marketing :  study guide for marketing; basic concepts and decisions / 
William M. Pride & O.C. Ferrell 
 - Boston :      Hougton Mifflin ,  1977 
 - 240p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and distribution<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI