Nickels, William G. <br/><br/>
Marketing principles :  a broadened concept of marketing / 
William G. Nickels 
 - Englewood Cliffs :      Prentice-Hall ,  1978 
 - xvi, 576p. :  ill. ;  32 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label><0135582059> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and distribution<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / NIC