Moyer, Reed <br/><br/>
Macro marketing / 
Reed Moyer & Michael D Hutt. 
 - 2nd. ed. 
 - New York :      John Wiley ,  1978 
 - xii, 201p. :  ill. ;  22 cm. 
 - Wiley/Hamilton series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471026999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and distribution<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOY