McNair, Malcolm P. Readings in marketing / Malcolm P. McNair & Harry L. Hansen - 2nd. ed. - New York : McGraw-Hill , 1956 - xi, 559p. : ill. ; 20 cm. - Harvard Business School case books . Includes bibliographical references and index. Subjects--Topical Terms: Marketing and distributionMarketing Dewey Class. No.: 658.8 / MCN