Readings in basic marketing / edited by: E. Jerome McCarthy, John F. Grashof & Andrew A. Brogowicz - 3rd. ed. - Homewood : Richard D. Irwin , 1981 - ix, 607p. : ill. ; 22 cm. Includes bibliographical references and index. ISBN: 0256025355 Subjects--Topical Terms: Marketing and distributionMarketing Dewey Class. No.: 658.8 / MCC-3