McCarthy, E. Jerome Essentials of marketing / E. Jerome McCarthy & Andrew A. Brogowicz - Rev. ed. - Homewood : Richard D. Irwin , 1982 - xvii, 540p. : ill. ; 28 cm. - Irwin series in marketing . Includes bibliographical references and index. ISBN: 0256026483 Subjects--Topical Terms: Marketing and distributionMarketing Dewey Class. No.: 658.8 / MCC-2