Lipson, Harry A. <br/><br/>
Introduction to marketing :  an administrative approach / 
Harry A. Lipson & J.R. Darling 
 - New York :      John Wiley ,  1971 
 - xxiii, 848p. :  ill. ;  22 cm. 
 - Wiley marketing series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label><047154096X> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and distribution<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIP