Elling, Karl A. <br/><br/>
Introduction to modern marketing :  an applied approach / 
Karl A. Elling 
 - New York :  Macmillan ,  1969 
 - xiv, 431p. :  ill. ;  21 cm. 
<br/><br/>Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and distribution<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ELL