Duddy, Edward A. Marketing : institutional approach / Edward A. Duddy & David A. Revzan - 2nd. ed. - New York : McGraw-Hill , 1953 - xiv, 644p. : ill. ; 24 cm. - Business and economics publications . Includes bibliographical references and index. Subjects--Topical Terms: Marketing and distribution Dewey Class. No.: 658.8 / DUD