Crane, Edgar <br/><br/>
Marketing communications :  decision-making as a process of interaction between buyer and seller / 
Edgar Crane 
 - 2nd. ed. 
 - New York :  Wiley ,  1972 
 - 499p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471184012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and distribution<br/>Advertising<br/>Decision making<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRA