Chisnall, Peter M. <br/><br/>
Marketing research :  analysis and measurement / 
Peter M. Chisnall 
 - London :  McGraw-Hill ,  1973 
 - ix, 308p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0070840105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and distribution<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHI