Buzzell, Robert D. <br/><br/>
Marketing :  a contemporary analysis / 
Robert D. Buzzell, Robert EM. Nourse, John B. Matthews & heodore Levitt 
 - New York :      McGraw-Hill ,  1972 
 - xiii, 776p. :  ill. ;  27 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0070094772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and distribution<br/>Sales management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUZ