Wheeler, Ferdinand C. <br/><br/>
The technique of marketing research / 
Ferdinand C. Wheeler 
 - 1st. ed. 
 - New York :  McGraw-Hill ,  1937 
 - xi, 432p. :  ill. ;  20 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and distribution<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / AMA