Schmalensee, Richard <br/><br/>
The economics of advertising / 
Richard Schmalensee 
 - Amsterdam :  North-Holland ,  1972 
 - xiii, 312p. :  ill. ;  23 cm. 
 - Contributions to economic analysis .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0720431808 <0720431808> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / SCH