Dirksen, Charles J. <br/><br/>
Advertising :  principles and problems / 
Charles J. Dirksen & Arthur Kroeger 
 - 3rd. ed. 
 - Homewood :  R.D. Irwin ,  1972 
 - xvi, 804p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / DIR