New perspectives in marketing. 

 - New Delhi :  NCAER ,  1972 
 - xii, 204p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and administration<br/>Marketing<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / NCAER