Kotler, Philip <br/><br/>
Marketing for non profit organizations / 
Philip Kotler 
 - 2nd ed. 
 - New Delhi :      Prentice Hall ,  1985 
 - 528p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and distribution<br/>non-profit organization<br/>market planning<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT