Zaltman, Gerald <br/><br/>
Consumer behavior :  basic findings and management implications / 
Gerald Zaltman & Melanie Wallendorf 
 - New York :  John Wiley ,  1979 
 - xiv, 567 p. :  ill. ;  25 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471981265 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Marketing and distribution<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>339.402  / ZAL