McNeal, James U. <br/><br/>
An introduction to consumer behavior / 
James U. McNeal 
 - New York :  Wiley ,  1973 
 - xvi, 328 p. :  ill. ;  25 cm.  
 - Wiley marketing series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471587001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Marketing and distribution<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>339.402  / MCN