Britt, Steuart Henderson Psychological experiments in consumer behavior / edited by : Steuart Henderson Britt - New York : Wiley , 1970 - xv, 416 p. : ill. ; 25 cm. - Wiley marketing series . Includes bibliographical references and index. ISBN: <0471104817> Subjects--Topical Terms: Consumer behaviour Dewey Class. No.: 339.402 / BRI