Lehmann, Donald R. <br/><br/>
Market research and analysis / 
Donald R.Lehmann 
 - Illinois :  Richard D. Irwin ;  1979 
 - xiii, 721p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0256021406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economic Research<br/>Research and development<br/>Market
<br/><br/><label>Dewey Class. No.: </label>330.07  / LEH