Boyd, Harper W. jr. Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker & Jean-Claude Larreche - 2nd ed. - Chicago : IRWIN , 1995 - xvi, 555p. : ill. ; 27 cm. Includes bibliographical references and index. Subjects--Topical Terms: Strategic planningGlobalizationMarketing Dewey Class. No.: 658.8 / BOY-2